PharmaSEOBrandingDigital
2024 — Present
Jaldes
Digital Strategy & Brand Credibility
How Dmedia strengthened the digital presence of a recognised dermatology laboratory — building brand credibility through SEO, content strategy and channel optimisation.
SEOOrganic Strategy
ContentStrategy & Creation
BrandPositioning
UXOptimisation
The Project
Context & Challenge
Jaldes is a French laboratory recognised for its expertise in dermatology and skin health. Despite its strong scientific credibility, Jaldes needed to translate that authority into a compelling digital presence that would reach and reassure both consumers and healthcare professionals online.
Brand Positioning DocumentSEO Audit & StrategyKeyword ResearchContent CalendarOn-Page OptimisationUX Recommendations
Key Challenges
What needed to be solved
- Build a coherent brand narrative that communicates scientific expertise clearly and accessibly
- Improve organic visibility on key dermatology and skincare search queries
- Optimise website structure and content for both user experience and SEO performance
- Create consistent, trust-building content across digital channels
My Approach
How I Worked on It
01
Brand Positioning & Narrative
Worked on a clear brand positioning that bridges scientific credibility and consumer accessibility — defining key messages, tone of voice and visual guidelines.
02
SEO Audit & Strategy
Conducted a full technical and content SEO audit. Identified priority keyword opportunities and built an action plan covering on-page optimisation, content creation and internal linking.
03
Content Strategy & Creation
Developed a content calendar targeting high-intent queries around dermatology, skin conditions and Jaldes product categories — balancing educational and commercial content.
04
UX & Conversion Optimisation
Analysed user journeys and recommended structural improvements to product pages and category architecture to reduce bounce rate and improve conversions.
Results
What We Achieved
SEO
Organic Growth Strategy
Comprehensive SEO roadmap implemented to improve long-term visibility on dermatology and skincare queries.
Brand
Strengthened Positioning
Clear, consistent brand narrative deployed across all digital touchpoints — website, content and social.
Content
Strategy Deployed
Structured content plan with educational articles and product-focused pages targeting consumer and professional audiences.
UX
Improved Experience
Structural improvements to product pages and category architecture to reduce friction and improve conversion.
Stack Used
Tools & Platforms
The following tools and platforms were used to execute, track and optimise this project.
SEMrushGoogle Search ConsoleGoogle AnalyticsWordPressScreaming FrogCanva
Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.