BrandingSocial MediaE-CommerceLaunch
2024 — Present
Gummea
Brand Creation & Digital Activation
How Dmedia built Gummea from scratch — from brand identity to digital activation — turning a concept into a fully operational digital brand with a live e-commerce presence and engaged social media community.
BrandCreated from Zero
Social MediaChannels Launched
E-CommerceStore Live
Multi-channelDigital Presence
The Project
Context & Challenge
Gummea entered the market as a new brand with no prior digital presence. Everything needed to be built from zero — visual identity, brand positioning, social media channels, e-commerce platform and digital marketing strategy — all aligned from day one.
Logo & Visual IdentityBrand GuidelinesSocial Media Channels SetupContent Strategy & CalendarE-Commerce Store LaunchMeta Ads CampaignsLaunch Reporting
Key Challenges
What needed to be solved
- Create a distinctive, memorable brand identity capable of standing out in a competitive market
- Build and launch social media channels with a content strategy that generates initial traction
- Set up an e-commerce platform optimised for conversion from launch day
- Coordinate branding, content and paid activation simultaneously within a launch timeline
My Approach
How I Worked on It
01
Brand Identity Creation
Developed the full visual identity: logo, colour palette, typography, brand guidelines and tone of voice — creating a consistent, recognisable brand across all touchpoints.
02
Social Media Strategy & Launch
Built the social media presence on Instagram and other key platforms — defining content pillars, editorial calendar and publishing rhythm to generate initial community growth.
03
E-Commerce Setup
Configured and launched the e-commerce store with optimised product pages, payment integration and brand-aligned UX — ready to convert from day one.
04
Digital Activation
Launched paid social campaigns (Meta Ads) to accelerate awareness and generate first sales — using creative content produced in-house at Dmedia.
Results
What We Achieved
Brand
Identity Created
Full visual identity delivered: logo, colours, typography, brand guidelines and tone of voice — consistent across all channels.
Social Media
Community Growing
Active social media presence launched with a structured content strategy generating initial follower growth and engagement.
E-Commerce
Store Operational
E-commerce platform live with optimised product pages, seamless checkout and brand-aligned UX.
Multi-channel
Integrated Launch
Coordinated brand launch across social media, e-commerce and paid ads — all aligned under one consistent brand identity.
Stack Used
Tools & Platforms
The following tools and platforms were used to execute, track and optimise this project.
CanvaAdobe PhotoshopMeta Ads ManagerInstagramShopify / PrestashopGoogle AnalyticsMailchimp
Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.