Vitaflor
Website Redesign & Organic Growth

How Dmedia transformed Vitaflor’s digital platform from a dated website into a high-performance, conversion-optimised SEO asset — combining UX redesign, technical optimisation and content strategy.

UXFull Redesign

Technical SEOImplemented

PerformanceCore Web Vitals

OrganicTraffic Growth

Client Vitaflor (French Phytotherapy Laboratory)

Expertise Web · UX/UI · SEO · Content · Performance

Duration Redesign project

My Role Digital Marketing Manager — SEO & Web Strategy

The Project

Context & Challenge

Vitaflor is a French laboratory specialising in phytotherapy — plant-based health and wellness products. Their existing website was underperforming technically and failing to capture organic search traffic in a competitive wellness market. A full redesign was needed to align digital presence with brand quality.

UX Audit & RedesignTechnical SEO ImplementationCore Web Vitals OptimisationContent Strategy & ProductionSchema MarkupPerformance OptimisationMonthly SEO Reporting

Key Challenges

What needed to be solved

Redesign the website to improve user experience, navigation and visual identity
Fix deep technical SEO issues affecting crawlability and indexation
Improve Core Web Vitals scores to meet Google performance standards
Build a content strategy to grow organic traffic on high-intent phytotherapy queries

My Approach

How I Worked on It

UX Audit & Redesign

Conducted a full UX audit identifying friction points across the customer journey. Redesigned navigation, product page structure and mobile experience for improved usability and conversion.

Technical SEO Overhaul

Fixed crawl errors, improved site architecture, implemented schema markup, corrected canonical issues and resolved Core Web Vitals failures — all on Prestashop.

SEO Content Strategy

Built a keyword map targeting high-intent phytotherapy and wellness queries. Created and optimised category pages, product descriptions and informational content.

Performance Optimisation

Implemented image compression, lazy loading, CSS/JS minification and server caching to improve page speed scores across mobile and desktop.

Results

What We Achieved

Redesigned Platform

Fully redesigned website with improved navigation, mobile experience and product page structure — aligned with brand positioning.

Technical SEO

Issues Resolved

All critical technical SEO issues addressed: crawl errors, canonical tags, schema markup, page speed and Core Web Vitals.

Performance

Core Web Vitals

Significant improvement in LCP, FID and CLS scores — meeting Google’s performance thresholds across key pages.

Organic

Traffic Growth

Structured SEO content strategy driving increasing organic visibility on targeted phytotherapy and wellness queries.

Stack Used

Tools & Platforms

The following tools and platforms were used to execute, track and optimise this project.

Screaming FrogGoogle Search ConsoleGoogle AnalyticsPageSpeed InsightsSEMrushPrestashopCanva

Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.

— Fatima Zahra Kadiri, Digital Marketing Manager

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Vitaflor