Hyppha

Hyphadiet — E-Commerce Launch & Growth Strategy — Fatima Zahra Kadiri
E-CommerceGrowthMarketplaceLaunch 2024 — Present

Hyphadiet
E-Commerce Launch & Growth Strategy

How Dmedia helped a major Moroccan food supplement brand take its first steps into digital commerce — building an acquisition funnel, launching marketplace presence and driving sustainable online growth.

E-CommerceFull Launch
GrowthAcquisition Funnel
MarketplaceMulti-channel
DataPerformance Tracking
Client Hyphadiet (Moroccan Food Supplement Brand)
Expertise E-Commerce · Growth · Marketplace · Digital Strategy
Duration Ongoing
My Role Digital Marketing Manager — E-Commerce & Growth
The Project

Context & Challenge

Hyphadiet is a well-established Moroccan brand in the food supplement sector with strong offline distribution. Entering e-commerce for the first time represented a major strategic shift — requiring a structured digital foundation, acquisition strategy and marketplace presence built from scratch.

E-Commerce Platform SetupProduct Page OptimisationMeta Ads CampaignsMarketplace ListingsEmail Marketing FlowsAnalytics ConfigurationMonthly KPI Reports
Key Challenges

What needed to be solved

  • Build an e-commerce presence from zero for a brand with no prior online sales history
  • Design a digital acquisition funnel adapted to Moroccan and regional consumer behaviour
  • Launch and manage marketplace listings to generate initial sales momentum
  • Track performance from day one and optimise based on real data
My Approach

How I Worked on It

01
E-Commerce Foundation
Set up and configured the e-commerce platform with product catalogue, payment integration, and optimised product pages — designed for conversion from launch day.
02
Digital Acquisition Funnel
Designed a full-funnel strategy covering organic content, paid social (Meta Ads) and email marketing to attract, nurture and convert new customers.
03
Marketplace Activation
Launched product listings on relevant marketplace(s) — optimising titles, descriptions, pricing strategy and imagery for maximum visibility and conversion.
04
Analytics & Optimisation
Configured tracking via Google Analytics and built reporting dashboards to monitor key e-commerce KPIs — enabling rapid iteration and data-driven decisions.
Results

What We Achieved

Launch
E-Commerce Go-Live
Successful e-commerce launch from zero — product catalogue, payment system and acquisition funnel all live and operational.
Growth
Acquisition Funnel Active
Full-funnel strategy deployed across organic, paid social and email — generating consistent new customer acquisition.
Marketplace
Multi-channel Presence
Product listings live across online marketplace(s) with optimised content and active sales management.
Data
Analytics Operational
Full analytics and reporting infrastructure configured to track performance and guide ongoing optimisation.
Stack Used

Tools & Platforms

The following tools and platforms were used to execute, track and optimise this project.

Meta Ads ManagerGoogle AnalyticsMailchimp / BrevoCanvaGoogle Search ConsolePrestashop

Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.

— Fatima Zahra Kadiri, Digital Marketing Manager
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