SYNERGIA

Synergia — European E-Commerce & Amazon Growth — Fatima Zahra Kadiri
AmazonE-CommerceSEOInternational 2018 — Present

Synergia
European E-Commerce & Amazon Growth

How Dmedia has structured the digital ecosystem of a leading French nutraceutical laboratory — from e-commerce redesign to Amazon European expansion — building a scalable, high-performance digital presence since 2018.

DE/FR/IT/ESMarkets Managed
A+ ContentAmazon Listings
AMS ActiveSponsored Campaigns
Since 2018Long-term Partner
Client Synergia (French Nutraceutical Laboratory)
Expertise E-Commerce · Amazon · SEO · Webmarketing
Duration Long-term partnership since 2018
My Role Digital Marketing Manager — E-Commerce & Marketplace
The Project

Context & Challenge

Synergia is a recognised French laboratory specialising in nutraceuticals and food supplements. With a growing product catalogue and ambitions to scale across European markets, Synergia needed a reliable digital partner to structure their e-commerce, manage their Amazon presence and drive acquisition.

Prestashop UX/UI RedesignAmazon Listings Optimisation (DE/FR/IT/ES)A+ Content CreationAMS Campaign ManagementSEO Strategy & ImplementationMonthly Analytics Reports
Key Challenges

What needed to be solved

  • Redesign and optimise the Prestashop e-commerce platform for improved UX, performance and conversion
  • Deploy and manage Amazon listings across multiple European marketplaces (DE, FR, IT, ES)
  • Build a consistent SEO and content strategy to generate long-term organic traffic
  • Provide monthly performance analytics and data-driven recommendations
My Approach

How I Worked on It

01
Prestashop E-Commerce Redesign
Conducted a full UX audit and redesigned the Synergia Prestashop platform — improving navigation, product page structure, mobile performance and checkout conversion.
02
Amazon Marketplace Deployment
Created and optimised product listings across Amazon DE, FR, IT and ES: keyword-rich titles, bullet points, A+ Content, and brand storefront setup.
03
AMS Sponsored Campaigns
Launched and managed Sponsored Products and Sponsored Brands campaigns, continuously optimising bids, targeting and creatives to reduce ACoS and increase visibility.
04
SEO & Content Strategy
Built a keyword strategy and content architecture targeting high-intent queries across French and European markets. Managed internal linking and technical SEO on Prestashop.
Results

What We Achieved

Multi-country
European Expansion
Active product listings and campaigns across Amazon DE, FR, IT and ES — fully localised per market.
A+ Content
All Key Listings
Premium Amazon A+ Content created for all flagship products to improve conversion and brand perception.
AMS Active
Sponsored Campaigns
Ongoing Sponsored Products and Sponsored Brands campaigns with continuous bid and creative optimisation.
Since 2018
Partnership Duration
One of Dmedia’s longest-running client relationships — reflecting consistent results and trust.
Stack Used

Tools & Platforms

The following tools and platforms were used to execute, track and optimise this project.

Helium 10Amazon Seller CentralAmazon AMSPrestashopGoogle AnalyticsSEMrushGoogle Search Console

Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.

— Fatima Zahra Kadiri, Digital Marketing Manager
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