Epitact DE

Epitact DE — Amazon Strategy & DACH Market Expansion — Fatima Zahra Kadiri
AmazonSEODACHPerformance 2024 — Present

Epitact DE
Amazon Strategy & DACH Market Expansion

How Dmedia built and scaled Epitact’s digital presence across the DACH market — combining Amazon marketplace expertise, technical SEO and UX optimisation to drive European growth.

DACHPrimary Market Focus
A+ ContentProduct Listings
Sponsored BrandsAMS Campaigns
Multi-channelDistribution Strategy
Client Epitact (French Orthopaedic Laboratory)
Expertise E-Commerce · Amazon · SEO · Webmarketing
Duration Ongoing
My Role Digital Marketing Manager — Amazon & International Markets
The Project

Context & Challenge

Epitact is an internationally recognised French orthopaedic laboratory producing foot care, joint and sport recovery products. With a strong offline reputation in France, Epitact needed to build a credible, high-converting digital presence in German-speaking markets — the most competitive in European e-commerce.

Amazon DE Listing OptimisationA+ Content ModulesBrand StorefrontAMS Sponsored Products & BrandsDACH Market StrategyUX/UI RecommendationsPerformance Reporting
Key Challenges

What needed to be solved

  • Enter the highly competitive DACH market on Amazon against established local competitors
  • Localise product listings and brand content for German-speaking audiences
  • Optimise A+ Content and storefront to reflect premium brand positioning
  • Drive measurable sales growth through sponsored campaign management
My Approach

How I Worked on It

01
Amazon Listing Optimisation (DE)
Conducted deep keyword research using Helium 10 for the German market. Rewrote all titles, bullet points and descriptions with localised, search-optimised copy.
02
A+ Content & Brand Storefront
Designed and implemented A+ Content modules for flagship products — highlighting clinical expertise, product benefits and usage scenarios tailored to German consumer expectations.
03
AMS Campaign Management
Launched Sponsored Products, Sponsored Brands and Sponsored Display campaigns — continuously optimising bids, placement and targeting to reduce ACoS and grow share of voice.
04
Pan-European Distribution Strategy
Extended listing optimisation and campaign management across Amazon FR, IT and ES in parallel, building a consistent multi-market strategy.
Results

What We Achieved

DACH
Market Entry
Successful entry into the German-speaking market with fully localised listings and campaigns on Amazon.de.
A+ Content
Premium Listings
All flagship product pages enriched with A+ Content to strengthen brand perception and conversion.
Sponsored Brands
Increased Visibility
Brand Sponsored campaigns driving top-of-search placement for key product categories.
Multi-market
European Presence
Coordinated strategy across Amazon DE, FR, IT and ES for consistent European growth.
Stack Used

Tools & Platforms

The following tools and platforms were used to execute, track and optimise this project.

Helium 10Amazon Seller CentralAmazon AMSGoogle AnalyticsCanvaSEMrush

Every project starts with understanding the business objective — then building the most efficient digital path to get there. Data guides decisions, creativity makes them memorable.

— Fatima Zahra Kadiri, Digital Marketing Manager
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